How did the food industry get us to stop asking the question: is sugar toxic? It all started with a secret PR campaign dating back to the 1970s. For forty years, Big Sugar was able to ignore all threats to its multi-billion dollar empire, while sweetening the world’s food supply. As obesity, diabetes, and heart disease and their costs to society rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. Today the sugar industry is under siege again and deploying its old tactics, pulling out old lines: “we just eat too damn much.” This time we aren’t buying it. We are sitting on a dietary time bomb. But today the critics have gotten smarter, bolder, and madder and science is catching up. SUGAR COATED is an urgent film about where we are now with sugar and how we got here.